
http://www.inc.com/zumba/zumba-fitness-how-we-built-a-global-fitness-empire.html

Thirteen women, mostly in their 20s, are shaking their hips and pumping their arms on a Monday evening in a Brooklyn, New York, loft. They are sweating and smiling. Pop music is pumping.
This is Zumba.
“Zumba Fitness with Leah” was kind enough to share a link to an interview with Zumba Fitness CEO Alberto Perlman. He talks about the origin of the Zumba program and how it has grown into an entrepreneurial success.